Mattermost Platform

Gfycat integration brings fun GIFs and visual messaging directly to Mattermost

Who says work communication has to be dull?

We get it: Sometimes workplace messaging can be fraught. After all, we read our coworkers’ tone and body language when we speak with them in person. Over a messaging platform, however, we often have to guess tone, which can lead to miscommunications.

The good news is it doesn’t have to be like that.

GIFs add a human touch to static online conversations. They convey a huge range of nuanced emotions that can’t be expressed via the written word alone.

Did you just push a successful product update? There’s a GIF to celebrate.

Did you just discover an error and have to work a little bit longer to correct it? There’s a GIF for that, too.

GIFs build on the emotion you express through emojis to convey exactly what you’re feeling at a specific moment. This additional context enables teams to work together more fluidly and easily.

How Gfycat and Mattermost make communication better:

1. Working with the existing Mattermost messaging interface

If it ain’t broke, don’t fix it.

You will still use same Mattermost UI you’re used to. The feature is nestled conveniently along with the emoji picker. GIFs appear in a brand-new tab that you can toggle back and forth with ease.

2. GIF categories

Don’t know exactly what you’re trying to say? We’re here to help.

We’ve learned the specific emotions most people try to convey regularly through our own site, apps and integrations.  We use this data to provide topical GIFs that take team communication to the next level. Our curated list of reactions—sprinkled in with categories that rotate throughout the year (e.g., New Years, summer, Christmas, etc.)—make finding the right GIF at the perfect time a breeze.

3. GIF search

Already know what you want to say?

Search away. Chances are you’ll find what you’re looking for in our comprehensive GIF library.

We’re very proud to bring what we’ve built at Gfycat to the Mattermost community. Express yourself!

Speaking of expressing yourself, we would love to hear your feedback. Feel free to send us a note or look through additional support resources here.

(Editor’s note: This guest post was contributed by John Dodini at Gfycat. For more information on how to configure the Gfycat integration in Mattermost, check out our docs.)


Jason Blais is a Lead Product Manager at Mattermost, Inc. Prior to joining Mattermost, Jason served as a product manager and analytics manager for SpinPunch, a Y Combinator-backed online gaming startup. Jason has also provided statistical consultation at Stanford University. He is a University of Waterloo alumnus.