700 app integrations with Markdown support via Zapier

Setup notifications in Mattermost channels from over 700 applications using Zapier. Customize the structure and formatting, add emoji and even embed images using industry standard Markdown.


Above: Example of a formatted Mattermost message triggered by a new forum post in Discourse.

Zapier connects your apps and automates your workflows. Use Zapier to post a customizable, Markdown formatted message using dynamic input fields from over 700 public cloud apps including Email, GitHub, MailChimp, Wufoo, Zendesk, Twitter and many more.

Sample Zaps

Here are some examples of how our team uses Zapier on our Contributors Mattermost instance:

Integrated Community

Posts made by the Mattermost community on our discussion and feature idea forums, GitHub, JIRA, and GitLab are zapped into the Community Heartbeat channel.


Above: GitHub comments from the community are shared in Mattermost with a link back to the post.

Social Media Savvy

Twitter mentions of @mattermosthq are zapped into the Twitter channel. Zapier’s RSS integration scans Hacker News and Reddit for mentions of Mattermost.


Above: Reddit mentions are shared in Mattermost with block quote formatting.

Welcoming Contributions

Tickets accepting pull requests are zapped into the APR Tickets channel.


Above: JIRA tickets labelled accepting-pull-requests are shared in Mattermost to engage contributors.

Swift Customer Service

Zendesk integration zaps support ticket threads into Mattermost. Filtering by Zendesk tags allows us to zap different request types to different channels.


Above: Zendesk threads are shared in Mattermost with a hashtag including the ticket number for instant search queries.

How it Works

Securely Connect Mattermost to Zapier using OAuth 2.0

Anyone on your team with a Zapier account and access to OAuth 2.0 apps can securely integrate zaps in any channel they have access to.


Above: An OAuth 2.0 app is created in Mattermost to securely connect user accounts to Zapier.

Format your Message

Specify the Mattermost team and channel for the zap. Then customize your message with standard Markdown formatting, including headings, links, text styling, block quotes, code blocks, tables and custom emoji. You can even choose the username and profile picture of the bot that will post your message.


Above: Markdown and dynamic input fields are used to generate the message template for Twitter mentions.

Start your Automation

Turn on your zap and let Zapier take care of the automation.


Above: Example of how a new Twitter mention is shared in Mattermost

Learn more about setting up Zapier by reading our documentation.

More about Mattermost:


Install a new instance of Mattermost with instructions from our download page.


Check out our upgrade guide for guidance on updating to the latest version.

Enterprise Edition

Mattermost Enterprise Edition E10 and E20 are commercial versions of Mattermost designed for large organizations backed by commercial support from Mattermost, Inc. and available by subscription. See the feature list for more detail.

Looking for help on install and upgrade? A subscription also entitles you to upgrade and installation help from Mattermost, Inc.


Jason Blais is a Lead Product Manager at Mattermost, Inc. Prior to joining Mattermost, Jason served as a product manager and analytics manager for SpinPunch, a Y Combinator-backed online gaming startup. Jason has also provided statistical consultation at Stanford University. He is a University of Waterloo alumnus.